Game time for ProSiebenSat.1
EmptyCOLOGNE, Germany -- Europe's No. 2 broadcaster wants to spend more time playing games.
ProSiebenSat.1, which controls or holds stakes in 24 pay and 24 free TV channels in 13 European countries, said Tuesday that it is in negotiations with U.S. games developer/publisher ZeniMax to cooperate on the international rollout of ProSieben's online games portal Sevengames.com.
ProSieben holds a 9% stake in ZeniMax, the Rockville, Md.-based game maker behind the hit titles "Elder Scrolls" and "Fallout."
ProSieben is launching an international, English-language version of its Sevengames portal in December. The site features games based on hit ProSieben shows including music talent program "Popstars" as well as Web TV offerings and blogs on the gaming world.
For its part, ZeniMax wants to expand to Europe, with plans to set up a European office and publishing operations this year. ZeniMax CEO Robert Altman said that forming partnerships with "leading traditional media companies" like ProSiebenSat.1 is key to his companies' expansion strategy.
ZeniMax's expansion is being fueled by Providence Equity Partners' $300 million capital investment in the company, announced last week.
ZeniMax is no stranger to traditional media. Its board members include such top entertainment industry players as CBS Corp. president and CEO Leslie Moonves, MGM head Harry Sloan, producer Jerry Bruckheimer and Trump Management president Robert Trump.