'Games' Takes to Facebook for Castings
Twilight has Team Edward and Team Jacob. Lionsgate is hoping to rachet up that kind of fan frenzy by a factor of at least six as director Gary Ross' film adaptation of Suzanne Collins' hit young-adult book The Hunger Games gets under way. Since the postapocalyptic story involves 12 teams of teens -- dubbed the "Tributes" -- who are pitted against one another in mortal combat, the studio, in a first, is announcing casting as it develops on a Facebook page, launched April 18. Newcomers Jack Quaid (son of Dennis Quaid and Meg Ryan), Leven Rambin, Dayo Okeniyi and Amandla Stenberg have been revealed as joining stars Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth, and the site has accumulated more than 25,000 "likes." "The fans are a very important part of Hunger Games, and we want to make sure they are part of the movie," says Lionsgate's digital media theatrical marketing director Danielle De Palma, who helped hatch the plan.