Gareth Pugh doesn’t do demure. The avant-garde designer -- whose fans include Cher and Beyonce -- is best known for sculptural showpieces worthy of the stage. Fall's geometric collection was no different, but the makeup shone in a more subtle way.
Pugh's friend, artist Alex Box, blended MAC foundations to almost match the winter-white pieces shown on the runway. The result was anything but ghostly. Instead, the airbrushed coverage gave each model a nearly natural glow. Box started with MAC's Mineralize Charged Water Face and Body Lotion, then applied MAC Strobe Liquid Lotion to what she calls the "high points" of the face: the cheek bones, the jaw bone, etc. To minimize under-eye circles, she dabbed on the company’s Pro Conceal and Correct palette. The foundation was where the glow really came in, though: Box mixed MAC's Studio Sculpt Foundation with a bit of the aforementioned Strobe Liquid to finish off the base.
To soften the look, she buffed away a bit of the foundation from the cheeks and lips with Mineralize Charged Water cleanser. A rosy-pink color -- a mix of MAC's Pink Pearl Pop and Mineralize Lipsticks -- was pressed into the apples of the cheeks with the palm of her hand, while MAC lip conditioner was applied to the lip line. That same conditioner was brushed onto the eyelids as well with MAC's #224 brush.
"I don't follow trends -- ever," Box said backstage before the show. "I try to put some poetry to what I do. It's always a response to the clothes. I absorb myself in the clothes and feel them, touch them."
The result? A look that works just as nicely with jeans and a white tee as it did with Pugh's supersize funnel-neck coats and 3D metallic dresses.