'Gay' has date with Lifetime

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Lifetime has greenlighted "Gay, Straight or Taken?" a dating game show from Endemol USA.

The network has given an 18-episode order to the half-hour project, which will premiere at 8 p.m. Jan. 8 with back-to-back episodes.

Based on an international format, every episode of "Gay" features a single woman meeting three men: one who is in a relationship, one who is gay and one who is single and straight. After interacting with each man in group and one-on-one settings, the woman must determine who is the single straight guy among the three. If she chooses correctly, she wins an exotic trip for two with him. If she chooses wrong, the man she selects wins the trip with their significant other.

"I'm excited that we've found a new take on the popular reality dating show genre with 'Gay, Straight or Taken?' " Lifetime Networks entertainment president Susanne Daniels said. "And for the record, I couldn't tell who was gay, straight or taken myself in the pilot."

Endemol USA, the company behind "Big Brother" and "Extreme Makeover: Home Edition," spurred the current popularity of the game show genre on primetime television with NBC's "Deal or No Deal" and "1 vs. 100."

"We're always seeking to bring relatable programming to audiences," Endemol USA president David Goldberg said. "This show really turns stereotypes on its head."

"Gay" is executive produced by Joe Livecchi.
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