German Box Office in 2012: Strong Growth Across Nearly All Demographics (Study)
COLOGNE, Germany – Last year's record-breaking box office performance in Germany was even better than previously thought. A detailed analysis of 2012 released Tuesday by the German Federal Film Board showed growth across all but the youngest demographic (10-to-19), with graying audiences increasing dramatically.
Individuals ages 50-to-59 in Germany went to the movies 29 percent more often last year, while the 60-plus demo showed an 18 percent uptick. The total number of individual cinema-goers in Germany increased by 800,000 to just under 30 million, and the frequency of visits per person increased from 4.3 films per year to 4.4.
The only negative was in the youngest demographic, 10-to-19, where movie-going decreased by 15 percent in 2012.
This is consistent with a long-term trend in Germany, which has seen a graying of the local cinema audience. The average age of a German moviegoer last year was 36.5, up from 34.5 in 2012, and over the past six years the strongest-growing demos have been movie fans 50 years or older (up 50 percent) and 60-plus (up 64 percent).