German State Backs Homegrown TV Formats

6:43 AM PST 06/20/2012 by Scott Roxborough

North Rhine Westphalia puts up half a million euros annually to fund the development of new entertainment formats.

COLOGNE, Germany – Germany wants more homemade TV. To balance the dominance of international entertainment formats such as Pop Idol, Got Talent and The Voice on German television, the country’s most populous state has launched a new subsidy program to help local producers develop and pilot their new formats.

The Film and Medienstiftung NRW, located in the western German state of North Rhine Westphalia, will provide $631,000 (€500,000) annually towards the development and production of new small screen entertainment formats. The program kicks of this Fall.

NRW, which is home to leading German commercial TV network RTL and public broadcasting group WDR, is already the market leader in the production of television entertainment formats in Germany.

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