Box Office: Sunshine, Not World Cup, Drives German Drop
For once, it wasn't the fault of the World Cup.
The international soccer tournament is traditionally box-office poison in Germany as fans stay home or go to pubs to watch the matches and theater grosses suffer.
But second-quarter figures from Rentrak, which show German box office fell sharply, point to another seasonal factor as the real reason behind the collapse: the weather.
Box-office revenue between April and June, not counting the upcoming final June weekend, was around $225 million (€165 million), a 33 percent drop from the first quarter, according to Rentrak.
But the weakest weeks in the period did not come during the World Cup, suggesting that the good weather — which always hurts German box office — was more to blame than the soccer.
A lack of top Hollywood titles was certainly also a factor.
The comedy Neighbors starring Seth Rogen and Zac Efron was the top earner in the period, with a gross of just over $16 million (€12 million) for Universal. Martin Scorsese's The Wolf of Wall Street remains the top-grossing film of the year so far in Germany, with a take of more than $30 million (€22 million).