Germany launches CleanEnergy movie award
EmptyCOLOGNE, Germany -- German luxury car maker BMW is sponsoring a new CleanEnergy Award, honoring films that promote an environmental message in an apparent attempt to put a green sheen on its corporate image.
The Leonardo DiCaprio-hosted documentary "The 11th Hour," and Laura Dunn's "The Unforseen" about urban development in Austin Texas are among the nominees for the inaugural award, which BMW will present as part of the Cinema For Peace gala at this year's Berlin International Film Festival (Feb. 7-17).
BMW will also use the Feb.11 event to promote its new hydrogen hybrid model, the BMW Hydrogen 7.
The Cinema for Peace event, now in its seventh year, honors films with a political or social message. The jury awards prizes in the categories of most valuable movie of the year, best actor/actress, best documentary and best short film as well. The international human rights film award is also presented at the gala.
Previous Cinema for Peace winners include Clint Eastwood, Billie August, Forest Whitaker, George Clooney and Michael Winterbottom.