Germany's Autentic Forms Documentary Alliance With WDR Mediagroup

12:53 AM PST 01/08/2014 by Scott Roxborough

The new distribution venture will jointly market the documentary catalogs of both companies.

Munich documentary label Autentic has set up a joint venture with WDR mediagroup, a commercial arm of the German regional public broadcaster WDR, to market and sell non-fiction programming.

The new joint venture, Autentic Distribution, will handle markeing for the complete non-fiction catalog of both companies. It will be based in Cologne and run by general manager Anne Hufnagel.

“The development of the market calls for a strong, genre-specific distribution system that uses the most modern technology,” said Autentic CEO Patrick Horl. “We have set up the infrastructure in such a way that we can also deliver speedily to purely digital clients such as VOD platforms.”

Autentic itself is a joint venture between Horl and sales and production group Beta Film. WDR, Germany's largest regional pubweb, is one of Europe's leading producers of television documentaries.

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