Getting busy at DISCOP Day 2
Activity from Kazakhstan, Ukraine buyers on riseMOSCOW -- As DISCOP East, the largest TV content market in Central and Eastern Europe enters its second day of operation, the buzz at Budapest's Sofitel Atrium Hotel is apparent.
Just under 2,000 buyers and sellers are conducting meetings in the main hall, where big TV screens are installed next to each table, in hotel suites and -- weather permitting -- at tables in an outdoor cafe facing the Danube river.
Among this year's trends is an increase in activity from buyers from the former Soviet republics, such as Kazakhstan and Ukraine. Where previously Russian-language TV content dominated, now, amidst moves to step up the proportion of programming in the national language, broadcasters are on the lookout for new content.
Meanwhile, Russia remains a big player at DISCOP. The country's state-run First Channel has struck deals with IMG Entertainment for drama "Secret Diary of a Call Girl," IMG's top seller at DISCOP, and with the U.S. distributor AETN International for several documentaries. AETN also said that it has sold a raft of documentaries to Ukrainian, Polish and Czech channels.