Getting out the vote

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Legendary television writer- producer Norman Lear — whose credits range from "All in the Family" to "Sunday Dinner" — has found a second calling. His nonpartisan, nonprofit campaign "Declare Yourself" seeks to get every eligible American between 18 and 29 years old registered to vote. The organization — which uses strategic media partnerships, celebrity spokespeople, retail outreach, sports, digital technology and social media — played a key role in getting 1 million new voters registered in 2004 and is aiming to have 2 million more registered by November's presidential election. It boasts such advisory board members as NBC Universal's Ben Silverman, Epic Records' Charlie Walk, Tyra Banks, J.J. Abrams and Randy Jackson. Lear discussed his interest in the cause and how hard it is to reach that elusive youth audience.
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