Gewecke goes digital at WB

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Thomas Gewecke has been named president of digital distribution at Warner Bros.

Gewecke will oversee the execution and development of Warner Bros. Home Entertainment Group's global digital initiatives, including wireless, online, VOD, pay-per-view and electronic sell-through. He will report to Kevin Tsujihara, president of the Warner Bros. Home Entertainment Group.

Gewecke joins Warners from Sony BMG Music Entertainment, where he was executive vp global digital business. There, he helped develop the company's digital distribution model, took part in M&A activities and oversaw online advertising.

Before that, Gewecke was senior vp business development in the digital services group at Sony Music Entertainment, where he founded and led the company's mobile business, which launched the first U.S. master ringtone offering in 2003.

"Thomas is a forward-thinking executive with a proven track record of successful execution," Tsujihara said Wednesday. "He will provide innovative leadership to a great team."
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