Gia Coppola Directs Gucci Pre-Fall 2016 Collection Short Films
The four-part fashion series, titled “The Legend of Orpheus and Eurydice,” features Laura Love and Lou Doillon.
Gia Coppola’s latest directorial effort is out, and it’s quite the visual feast. The project is titled The Legend of Orpheus and Eurydice, and it’s a modern-day play on a classic Greek romance, reimagined through the lens of Gucci. A four-part series, it was produced as branded content for Condé Nast by the company’s 23 Stories x Condé Nast Studio as a celebration of the brand’s pre-fall 2016 collection.
Creative director Alessandro Michele’s richly detailed and embellished designs are styled by Oscar-nominated costume designer Arianne Phillips in the short films, which take place in New York City and are totally lavish. Scenes include a wedding in which Lou Doillon, the bride, wears an ornate butterfly-emblazoned gown and custom 10-foot-long pink veil and the groom, a slew of chunky rings and a flower in place of a tie.
There are also more casual pieces, like embroidered bombers and a backpack that says “Blind for Love.” Beyonce and Blue Ivy Carter, in their matching denim jackets, would fit in perfectly. Along with Jane Birkin’s daughter Doillon, the films feature model Laura Love, nightlife impresario Paul Sevigny and jewelry designer Waris Ahluwalia, and Dev Hynes, (a.k.a. Blood Orange) composed the score. All this combined for a romantic but unquestionably tragic journey that perfectly showcases Michele’s latest opulent artistic expressions.