Pret-a-Reporter

Gigi and Bella Hadid Front Moschino's Spring Campaign

Courtesy of Moschino
Gigi Hadid for Moschino's spring 2017 campaign

Jeremy Scott enlisted fashion's favorite sisters for the new ads.

New year, more Hadids.

Hot off of fronting Fendi's new campaign, Bella Hadid already is shaping up to be this season's go-to campaign star as she poses for Moschino's spring 2017 campaign. The younger Hadid is joined by big sis Gigi in Jeremy Scott's latest efforts for the Italian fashion house.

The ads, lensed by Steven Meisel and styled by Carlyne Cerf de Dudzeele, reflect the recent collection's theme of paper dolls, as well as Jacqueline Susann's 1966 best-seller Valley of the Dolls. Gigi, who walked in Moschino's September show, is seen sporting the same "hot bikini bod" T-shirt-inspired dress she wore on the runway for the ad. The campaign sees both sisters surrounded by paparazzi, not unlike their usual daily routine of being photographed for their street-style looks.

Although Scott's latest Moschino collection involved pill-inspired products, causing Nordstrom to pull the items from its shelves after receiving "negative feedback from customers," the designer opted to stray away from the "capsule" theme in the campaign.

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