Gigi Hadid Is Designing a Collection for Tommy Hilfiger
Gigi for Tommy Hilfiger will debut next fall.
Fearing that giving Gigi Hadid the title of his brand's global ambassador would be too "boring," Tommy Hilfiger has instead enlisted the 20-year-old pop culture phenom as a designer.
The New York Times, which paints a rather unsavory picture of the supermodel and her overuse of the word "amazing" in its article, reports that Hilfiger and Hadid have collaborated on a capsule collection which will debut next fall. Appropriately, she will also star as the face of the brand's campaign.
“Global ambassadorships are a bit overused and not too exciting,” Hilfiger told the paper. “We’re really doing something different. We’re creating a line called Gigi by Tommy Hilfiger, using her style, her sense, her social media presence as the top supermodel in the world today.”