Pret-a-Reporter

Gigi Hadid Scores Job as New Face of Topshop

AP Images
Gigi Hadid

She'll star in the brand's fall campaign.

Gigi Hadid is having a great 2015. Not only has she modeled for Guess, Maybelline, Seafolly and Victoria’s Secret Pink, but she’s now adding Topshop to her bursting résumé.

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The bestie of fellow models Kendall Jenner and Cara Delevingne and girlfriend of Joe Jonas was shot in London by Tyrone Lebon for the campaign, which will debut for the fall/winter season. It was styled by Topshop creative director Kate Phelan.

 

A photo posted by Topshop (@topshop) on

As for why owner Sir Philip Green chose Hadid — who follows Kate Moss and Delevingne in working with the brand — for the job, it came down to her strong social media presence and effortless Cali cool. Said Green in a statement, “Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand.” By the looks of the images, it’s a perfect fit. 

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