Pret-a-Reporter

Giles Deacon Says So Long to Ready-to-Wear, Hello to Couture

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Giles Deacon and Gwendoline Christie

The designer has ditched the upcoming London Fashion Week schedule so that he can focus his energy on a new couture collection.

Designer Giles Deacon is taking his namesake label, Giles, from ready-to-wear to couture. His very first presentation for his new line, Giles Deacon Couture, will be during Paris couture week this July.

The Brit, who has dressed the likes of Kate Hudson, Cate Blanchett, Solange and his partner, Game of Thrones actress Gwendoline Christie, has officially taken his name off the calendar of the upcoming London Fashion Week in February, where he has been showing ready-to-wear since 2004. 

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“We want to focus on what we do well, and maximize the success of the red carpet and private client work we’ve been doing over the past four years,” the designer told WWD of building on the success of his business creating bespoke gowns. Indeed many of Deacon's red-carpet successes have been one-of-a-kind creations anyway, including the divisive galaxy-printed minidress that Solange wore to the 2015 Met Gala.

The 47-year-old also plans to continue integrating new technology into his presentations, and even has plans to give customers a front-row experience via virtual reality glasses. 

Deacon has expressed a sense of relief at the fact that the couture production schedule has a much quicker turnaround time from runway to in-store arrival. “With couture, it means I get to show fall in July, with delivery in September," he told the trade. "My clients will be getting their pieces in season.” The sentiment regarding the delay between presentation and availability is a common one that has been echoed by several of his peers as of late. 

 

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