"Girl From Ipanema" Streams Spike After Gisele Bundchen's Walk in Olympics Opening Ceremony
Spotify says the song was streamed more than 40,000 times a day after the Olympics kicked off Friday night in Rio de Janeiro.
“The Girl From Ipanema” has won a gold medal in music streaming following the opening ceremony of the Summer Olympics.
Spotify says the song was streamed more than 40,000 times a day after the Olympics kicked off Friday in Rio de Janeiro. It is a 1,200 percent rise for the track, which was typically streamed about 3,000 times a day before the Olympics, the streaming service said.
Supermodel Gisele Bundchen walked onstage during the opening ceremony while “The Girl from Ipanema” played. The Grammy-winning song was released in 1964.
Antonio Carlos Jobim wrote the song as a tribute to a girl he fell in love with as she left Ipanema Beach, one of Rio’s iconic beaches. It is arguably Brazil’s most recognizable song internationally.
Universal Music Publishing Group represents the song and at least 22 others being featured during the competition. “The Olympic Games is one of those rare global events where the world comes together to celebrate not only sports but culture," says Tom Eaton, senior vp music for advertising for UMPG. "Our synch teams worldwide are the very best at maximizing the potential of globally televised events that generate mass exposure, creative opportunities and maximized revenue for our songwriters and iconic songs."
This article originally appeared on Billboard.com.