Gisele Bundchen Lingerie Campaign Criticized by Brazilian Officials (Video)
Government reps are calling for the TV ads to be pulled.
Gisele Bundchen’s very successful modeling career has usually made her home country proud, but a new lingerie campaign has Brazilian government officials turning on her.
Bundchen’s new lingerie campaign for the Brazilian label, Hope, has her using her formidable assets and feminine wiles to get her get out of trouble with her husband for some mischief, such as maxing out his credit card and crashing his car, according to The Guardian.
The commercial’s voiceover says, “You’re a Brazilian woman – use your charm.”
That has officials from Brazil’s women’s secretariat requesting that the promos be pulled from television. In a statement, the officials say the advertisement contains “discriminatory content against women” in encouraging them to use their “charm” to “lessen possible reactions from their partners.” It states the commercial violates two articles of the Brazilian constitution.
In response, the lingerie company’s director, Sandra Chayo, says, "Gisele can testify that all of the situations shown in the campaign are jokes about daily life.”
“In no way should they be taken as being depreciative of the feminine figure. It would be absurd for us, who make a living off the preferences of women, to do anything to devalue our main consumer."
What do you think? Watch one of the commercials below.