Global 3D Box Office More Than Doubled in 2010
Worldwide box office revenue from 3D screens more than doubled last year to $6.1 billion, up from $2.5 billion in 2009, reflecting the increase in the number of 3D releases and the rapid build out of 3D screen in theaters.
Overall 3D now makes up 19.3% of the global box office, up from 8.6% in 2009.
North America remains the largest 3D market although the percentage of 3D revenue is now greatest from the rest of the world, according to a new IHS Screen Digest Cinema Intelligence report released Friday.
North America accounted for 36.1% of tickets sold for 3D movies, down from 42.3% in 2009, while the rest of the world made up the other 69.3%, up from 53.8% in 2009.
The U.S. was the largest single 3D market with gross ticket sales of $2 billion.
The biggest growth was in 3D international box office which tripled in a year, going from $1.4 billion in 2009 to $3.9 billion.
“This run of exceptional growth in international markets has been instrumental in achieving a current worldwide total in excess of 30,000 3D screens at June 2011, more than double the number at the same point last year. And at least one in four of the world’s screens is now 3-D-capable,” said Charlotte Jones, senior analyst for cinema at IHS. “But despite impressive 3D screen growth internationally, the global market still is dominated by U.S. releases, which accounted for more than 90 percent of revenue from international 3D screens.”
The fastest growth in 3D was in Japan, which is number two worldwide in revenue from the multi-dimensional theatrical format. Japan recorded gross 3D receipts of $471 million. Top titles in Japan included Avatar, Alice in Wonderland and Toy Story 3. Other 3D hits there included the Japanese film Umizaru 3: The Last Message.
In Europe, the top market for 3D was the U.K. with gross ticket sales of $427.6 million, making it third globally.
Fourth globally was France, with $364.7 million in 3D receipts. It was followed by Russia in fifth place globally with $336.5 million.
In sixth place was China, followed by Germany, Australia, Italy and Canada.
Brazil was the largest 3D market in Latin America, just ahead of Mexico, according to the report, even though the market penetration of 3-D was higher in Columbia (35.6%) and Argentina (26%).
The highest premium up charge for 3D tickets in terms of percentage were in China and Mexico, although Mexico had the lowest average ticket price for a 3-D movie.
Of 25 territories traced in the report Slovenia was the smallest 3D market with $3.5 million in ticket sales in 2010.