Globo TV Int'l reaps rewards of expansion
New range of programs attracting buyer interestCANNES -- Brazil's Globo TV International is reaping the rewards of its recent expansion plan at MIPCOM.
The company said Wednesday that it had closed deals with Turkey and Israel for its telenovela "Little Missy," which will debut on the Turkish broadcaster Kanel 1 and Israel's Hot channel later this month.
The story recounts the romance between Little Missy and the lawyer Rodolfo amidst the political struggle that overran Brazil in the 1800s.
At MIPTV in April, Globo expanded the sale of a wider genre of programs, expanding beyond its core base of telenovelas.
Head of international sales Raphael Correa Netto said that the company has seen sales meetings double since then.
At MIPCOM, Globo is presenting its first nonfiction production, a documentary series on Brazil intended for international audiences. The company also is partnering with U.S. Hispanic broadcaster Telemundo to co-produce a Spanish-language version of the Telemundo hit "Clone."
"Our business is fine this year," Netto said. "Who knows what next year will bring, but I think that will depend on how elastic companies can be in developing new programming within the existing financial restraints."
Globo, he went on to say, could be "a good solution to solve the problem for companies who would now prefer to acquire rather than produce programming."