'And So It Goes' Hamptons Premiere: Rob Reiner Aims To Romance Older Crowd

Michael Douglas, Diane Keaton and Rob Reiner at Sunday night's premiere.
Michael Douglas, Diane Keaton and Rob Reiner at Sunday night's premiere.
 Scott Roth/Invision/AP

A star-studded crowd turned out to support the Hamptons premiere of Rob Reiner's latest movie, And So It Goes, starring Michael Douglas and Diane Keaton.

Catherine Zeta-Jones, Barbra Streisand, James Brolin, Martha Stewart, Howard Stern and Bob Balaban were all on hand — along with Reiner, Douglas and Keaton, for the event at East Hampton's historic Guild Hall.

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The film, in theaters July 25, has the two Academy Award-winners sharing the screen for the first time.

Much like the Jack Nicholson-Keaton pairing in 2003’s Something’s Gotta Give, And So It Goes begins with Douglas and Keaton as one another’s foil, before things take a familiar turn.

But Reiner credits another pairing -- that of Nicholson and Morgan Freeman in his 2007 film The Bucket List -- for proving that an audience exists for stories about older characters.

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And there's one aspect of the movie that could appeal to antsy theatergoers of all ages — its short running time.

“The beauty of this film, aside from the fact that Michael Douglas is brilliant and Diane Keaton is brilliant, is it only runs 90 minutes," Reiner said. "So you can get to the bathroom — you don’t have to wait!"

In a summer full of big-budget, effects-driven tentpoles, the head of the film's distributor, Clarius Entertainment, said the film provides an adult alternative.

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“There’s been a major void created in the film business where filmmakers who have original content that’s not based on a franchise, and also for audiences over the age of 17 who appreciate creative content over special effects, are no longer being satisfied in the film business,” Clarius' William Sadleir said. “It’s been an honor to be able to work with filmmakers who have stayed true to [our] original cause…Rob has directed some of the most popular and influential movies of the past few decades.”

After And So It Goes' quick-and-satisfying 90-minute runtime, premiere attendees made their way down Main for the luxuriously cozy Nick & Toni’s, where libations and hors d'oeuvres were served well into the night. 

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