It's good to be the king: 'Shrek' rules vid charts
Ogre pounds rivals into submissionDreamWorks' "Shrek the Third" topped the national DVD sales and rental charts for the week ending Nov. 18, with first-week sales so strong that the Paramount Home Entertainment-distributed release already is among the year's top 10 DVD sellers.
The previous week's top seller, Walt Disney Studios' "Ratatouille," hung strong and finished second, while Warner's "Ocean's Thirteen" debuted at No. 3.
The power of the green ogre was such that "Shrek 2" reappeared in the Nielsen VideoScan First Alert top 20, bowing at No. 17, while a "Shrek Trilogy" consisting of all three films bowed even higher, at No. 12.
On Home Media Magazine's video rental chart for the week, "Shrek the Third" handily won the top slot with estimated rental revenue of $11 million. "Ocean's Thirteen" bowed at No. 2 with estimated earnings of $7.9 million.
The previous week's top renter, Universal's "I Now Pronounce You Chuck & Larry," slipped to No. 3, generating an additional $7.7 million in its sophomore week, down 17% from the previous week.
On the high-definition disc front, "Shrek the Third" was the hands-down winner on the HD DVD chart, outselling fellow debutant "Ocean's Thirteen" by a 3-to-1 margin. On the Blu-ray Disc chart, "Ratatouille" remained at No. 1, while "Ocean's Thirteen" bowed at No. 2. The latter is one of the few recent new releases available on both high-definition disc formats; even so, total sales were about 17% less than the HD DVD-only version of "Shrek the Third."