Google asks China site to stop using logo

Sends cease and desist letter to search site Goojje

SHANGHAI -- Google has sent a cease and desist letter to the operators of a Chinese search Web site whose logo bears a close resemblance to its own.

Goojje's homepage is adorned with a Google-styled logo and the familiar paw print logo of China's top home-grown search engine, Baidu.

The site, whose name is a play on words with the final syllable "jje" sounding like the Chinese word "older sister," while the "gle" syllable of "Google" is pronounced like the Chinese word for "older brother," provides search and social networking services.

A Google spokeswoman said on Tuesday that the company has officially asked Goojje to stop copying Google's logo, which is protected by trademark.

China has a notoriously poor record at protecting intellectual property rights. Pirated software, music, movies and clothing, among a host of other goods, are widely available throughout the country despite repeated government crackdowns.

Goojje has already stopped using its original URL, www.goojje.com. Visitors typing in the address now get automatically redirected to dierqi.com, though the content appears to be the same.

Last month, Google threatened to pull out of China over censorship concerns and what it said was a serious hacking incident that resulted in the theft of its intellectual property.
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