Google, Dish Made Highest Hulu Bids in First Round (Report)
NEW YORK - Google and Charlie Ergen's Dish Network submitted the two highest offers for online video joint venture Hulu, led by CEO Jason Kilar, in the recent first round of bidding, Business Insider reported. They beat out Amazon.com and Yahoo in the opening round.
Citing two unnamed sources, it said that satellite TV firm Dish, which earlier this year acquired Blockbuster as it continues to boost its online video services, offered around $1.9 billion, compared to the more than $2 billion that Hulu's owners were looking for. It said Dish is interested in the Hulu content, but also its back-end technology.
Meanwhile, YouTube owner Google bid in the range of $4 billion for Hulu, but proposed special conditions, according to Business Insider. Google asked for more content for a longer period of time than Hulu owners Walt Disney, News Corp. and NBCUniversal have offered in a sale.
Analyst Richard Greenfield of BTIG recently called Google the "most compelling" buyer for Hulu.
Hulu's owners must now decide on their next steps. Some of them recently signaled they could decide not to sell if the price is not right or if they see advantages to continued ownership.