Google Glass Heading to Film School Class

5:09 AM PST 07/30/2013 by Seth Abramovitch
Peter Kramer/NBC/NBC NewsWire
The Today show's Matt Lauer showing off the new Google Glass.

USC, CalArts, RISD, UCLA and AFI are among the film schools chosen to take part in the forward-looking creative partnership.

What will the film school of the future look like? All of the students could be wearing specs if Google has its way. The tech giant has revealed to The Hollywood Reporter its plans for the Glass Creative Collective, a partnership with film schools including USC, CalArts, RISD, UCLA and AFI, which will each be loaned three sets of Google Glass for the fall semester. The goal is to get curious students to check them out, become comfortable with their voice-activated interface and built-in video cameras.

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"We got Google Glass just before the opening of the new Interactive Media Building on June 12," says USC School of Cinematic Arts dean Elizabeth Daley. "That's when George Lucas and Steven Spielberg and Don Mattrick, the president of Microsoft's interactive entertainment business, told us about how not all entertainment, but certainly some entertainment, is going to become more immersive. And Glass is quite wonderful because you get that immersive experience without elaborate headsets."

Adds Ed Sanders, director of marketing at Glass, "This technology is pretty revolutionary, and a lot of people in the film world are really excited about how it could drive not just film capture but documentary filmmaking, character development, action-based storytelling and things we haven’t even come up with yet. That’s the beauty -- the world will always come up with ideas better and faster than you can in a room by yourself."

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Aspiring filmmakers join a group of 10,000 "Explorers" -- from software developers to social media-friendly celebrities like Neil Patrick Harris -- who have been invited to preview the buzzy gadgets, which now cost $1,500. A consumer-ready version is expected be available by spring, priced closer to the average smartphone.

Email: seth.abramovitch@thr.com
Twitter: @SethAbramovitch

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