Google has first sponsorship deal

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NEW YORK -- Google unveiled its first sponsorship deal for a user-generated video Monday.

The three-minute Google Video exclusive, titled "Extreme Diet Coke & Mentos Experiments II: The Domino Effect," is a sequel of sorts to the popular viral video from EepyBird.com.

EepyBird producers Fritz Grobe and Stephen Voltz set off a chain reaction in which more than 1,500 Mentos mints are dropped into 251 bottles of Diet Coke, resulting in soda fountains reminiscent of the Bellagio in Las Vegas.

At the end of the clip, which has been viewed more than 90,000 times, Grobe and Voltz announce a user-generated video contest hosted on Coca-Cola's Web site.

Terms of the deal were not disclosed, but Grobe and Voltz will share in the revenue created from the video. "We're excited to help compensate these independent producers for their creativity, and we can't wait to see who the next stars will be," Google executive George Strompolos wrote on the Web portal's official blog.

EepyBird came to prominence last summer with a similar Coke and Mentos project that typified the viral-video phenomenon. Internet video site Revver eventually hosted the clip, which netted the producers a reported $30,000.

On Tuesday, Google also announced the acquisition of wiki application company JotSpot. The Palo Alto-based Web company allows users to create Web-based spreadsheets, calendars, documents and photo galleries, all designed to be edited and updated by other users.
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