Google kills Print Ads program

Move won't affect radio or TV advertising operations

NEW YORK -- Google is pulling out of its effort to sell newspaper ads as it refocuses its financial resources and attention on services with more revenue promise.

In a blog post, the Internet giant said Tuesday it will pull the plug on its Print Ads program on Feb. 28. The program launched in 2006 to help newspapers sell ads and let Google take a piece of the traditional media pie.

The move immediately led to speculation about the future of similar programs that Google has launched to sell radio and TV ads, but a spokesman said those will continue. "Today's announcement does not have any impact on Google TV Ads or Google Audio Ads," he said.

Spencer Spinnell, director of Google Print Ads, explained the shuttering of the newspaper ad sales effort with a lack of clear success and a reevaluation of priorities amid the recession.

"In the last few months, we've been taking a long, hard look at all the things we are doing to ensure we are investing our resources in the projects that will have the biggest impact for our users and partners," he said in his blog post. While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we -- or our partners -- wanted."
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