Gordon leads home team at Weinstein Co.

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Barry Gordon has been named executive vp home entertainment at the Weinstein Co.

The home entertainment industry veteran, who spent seven years at independent DVD supplier Image Entertainment, will report to Bob and Harvey Weinstein.

Gordon will be the company's liaison for its activities in home entertainment, working closely with Trevor Drinkwater, CEO and president of Genius Products, the Weinstein Co.'s exclusive home video distributor. The Weinstein Co. owns 70% of Genius.

Gordon will be based in the Weinstein Co.'s Los Angeles office. He will work with executive vps acquisitions Michelle Krumm and Maeva Gatineau in acquiring direct-to-DVD titles and building a library. He also will work with Genius on the launch and management of brands like Dragon Dynasty and other new labels.

Bob and Harvey Weinstein expressed confidence "that Barry's experience and success at Image in building up categories of programming will benefit both TWC and Genius and allow us to maximize our product in the marketplace."

Gordon was senior vp worldwide programming at Image. He played a key role in driving the company's successful programming initiatives in feature film acquisition and production.

Gordon also created and developed niche markets for Image, including stand-up comedy, urban, Latino, special interest and music. He also worked in sales and business development, expanding the company's distribution into new classes of trade.
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