Grace Helbig, Mamrie Hart's 'HeyUSA' Returns for Second Season
The second season, which features a new twist, will stream on Conde Nast Entertainment's The Scene.
YouTube stars Mamrie Hart and Grace Helbig are returning to Conde Nast Entertainment's The Scene with the second season of road trip web series HeyUSA. The new season will premiere April 16 on the streaming video platform with new episodes rolling out every Thursday and Sunday.
But with Helbig busy with new E! talk show The Grace Helbig Show, which premieres April 3, the upcoming season will feature a new twist. Hart will hit the road with a new companion each week, and Helbig will reveal the next location at the start of every episode.
Hart and Helbig asked fans who should come on the road trip this year and, based on the response, have selected YouTubers Tyler Oakley, Jenna Marbles, Kingsley, Colleen Ballinger and Flula to tag along for sections of the journey.
"I'm definitely sad that she's not coming on the road," Hart says of Helbig's absence from the excursion. "There's no replacement for Grace, but we thought it would be really fun to bring in these five people."
Last season, Helbig and Hart traveled on an eight-week trip that started in Anchorage, Alaska, and ended back home in Los Angeles. The series, which featured a mix of short YouTube videos and longer videos posted to The Scene, drew nearly 6.4 million views.
"You can't get much cooler than drinking vodka snow cones on a glacier in Alaska," Hart says of her season-one experience. "That was the first thing that we did, and I was almost just in shock at that point." The friends also white water rafted in Portland, Oregon, and threw out a pitch at a minor league baseball game in Louisville, Kentucky.
Whitney Howard, senior vp business development and strategy at CNE, says HeyUSA was a great fit for The Scene, which launched last July, and its affluent millennial target audience. "Season one was a great success in terms of engagement on The Scene," she adds. "We were incredibly pleased."
HeyUSA asks fans to help plan the road trip and will use crowdsourced ideas to determine what Hart does in each city that she visits. "This new millennial audience really goes wild for this kind of bi-directional narrative that creates a two-way conversation around the show," says Nick Shore, chief creative strategist for HeyUSA producer Astronauts Wanted. "It's very powerful."
Hart hits the road Monday and still doesn't know where she'll be traveling to. But she has one request for so-called HeyUSA "puppet master" Helbig. "In season one, the closest we came to being on the beach with a drink was Massachusetts, and I don't think that counts," she says. "So I'd like to go somewhere sunny."
Hart and Helbig are executive producing HeyUSA along with Bleecker Street Entertainment's Ken Treusch and Vincent Nastri.
Watch Hart and Helbig's video announcement about season two here: