Grammy Winners: Who Is Likely to Get Big Album Sales Boosts

2:55 PM PST 01/27/2014 by Keith Caulfield, Billboard

The night's big winners could see gains of more than 100 percent for the week ending Jan. 26.

The official sales figures aren't in yet, but industry sources suggest that some of the Grammy Awards' biggest winners could be Kacey Musgraves, Pink and Daft Punk -- all of which might see sales gains of more than 100 percent for the week ending Jan. 26.

All of those artists -- plus a cavalcade more -- were on hand for the annual Grammy Awards ceremony, broadcast on CBS on Sunday, Jan. 26. Daft Punk took home multiple awards, including two of the biggest trophies: for album of the year (Random Access Memories) and record of the year ("Get Lucky," featuring Pharrell Williams and Nile Rodgers).

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Music sales for the week ending Jan. 26, as tracked by Nielsen SoundScan, will not be released until Wednesday morning (Jan. 29). However, label sources have indicated that a number of albums and songs are due for big gains once those figures come out.

Among the albums aiming for significant gains: Pink's The Truth About Love, which may grow by more than 125 percent (to 8,500 or so for the week) and Sara Bareilles' The Blessed Unrest (up by more than 250 percent to around 8,500 as well).

Both artists performed on the show, and were nominated in major categories. Pink's song, "Just Give Me a Reason," was performed by the artist -- in one of her trademark high-flying routines -- and was up for song of the year. While it didn't win that category, the performance and exposure yielded a big sales surge for the song. It may sell around 40,000 for the week -- a gain of more than 130 percent compared to last week (19,000 in the week ending Jan. 19, according to SoundScan).

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Musgraves' Same Trailer Different Park, which won the televised award for best country album (beating out the likes of Taylor Swift and Blake Shelton), could gain by more than 100 percent for the week. It might sell around 9,000 -- up greatly from last week's tally of 4,000. 

Daft Punk's album of the year winner, Random Access Memories, may see a 75 percent jump in sales as well. A week ago, it sold 4,000.

The new 2014 Grammy Nominees compilation album is also set for a big debut on the chart. Released Jan. 21, the album may have sold around 60,000 or so in the week ending Jan. 26. That's up from the 40,000 that was initially forecast a week ago. The album is off to a faster start than normal, as it was unusually released in the same week as the broadcast of the awards itself. Traditionally, the album -- which boasts an array of nominated artists and songs -- arrives to market weeks before the awards.

Sources say the Grammy Nominees album may enter at No. 2 on the Billboard 200 albums chart. The top 10 of that chart will be unveiled on Jan. 29.

All of these albums will likely have an even bigger gain next week (ending Feb. 2), when a full week's worth of post-Grammys impact will be felt. This week's charts will only reflect sales generated in the hours during and after the show, through midnight on Sunday night (Jan. 26).

In terms of digital songs, the largest seller of the songs performed on the show is Katy Perry's "Dark Horse," which was already the biggest-selling song of last week. It's hard to compare her song to anything else that was performed on the show, simply because it was already the top-selling song in the country -- and gaining in sales -- before it was performed on the broadcast. A week ago, it sold 261,000 downloads.

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Among the songs performed on the show that are aiming for 100 percent or more increases this week: Pink's "Just Give Me a Reason," John Legend's "All of Me," Musgraves' "Follow Your Arrow" (up by more than 200 percent) and Swift's "All Too Well" (which may grow by more than 3,000 percent to around 18,000 downloads).

Macklemore & Ryan Lewis' "Same Love," featuring Mary Lambert -- which was the centerpiece of an elaborate mass wedding ceremony during the event -- may grow by more than 100 percent as well. It might have sold around 25,000 for the week ending Jan. 26 -- up from 11,000 a week ago.

This story first appeared on Billboard.com.

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