Grammys telecast pulls in big numbers
Rose 32% from previous year, attracting 25.8 mil viewersCBS' presentation of the 52nd annual Grammy Awards was the highest-rated telecast for the event in six years.
The Sunday-night awards show was up significantly from last year, rising 32%, which marks two years of consecutive ratings growth for the telecast.
The Grammys pulled in 25.8 million viewers and a 9.8 rating in the adults 18-49 demo, according to time-zone adjusted national ratings, making it the most-watched and highest-rated Grammys since 2004.
The well-produced event celebrated the music industry's feminine side, with Beyonce becoming the first woman to take home six statues, Taylor Swift winning for album of the year, and Pink wowing the audience with a Cirque du Soleil-style performance.
Not only did the Grammys crush Sunday night competitors, it also topped all the broadcast awards shows last year save the Oscars.
On E!, a "Live from the Red Carpet" special was the network's most-watched Grammy preshow ever. E! pulled in 2.5 million viewers, up 63% from last year.
Naturally, the Grammys crushed competitors. ABC was in second place with "Extreme Makeover: Home Edition" (8.5 million, 2.2), "Desperate Housewives" (11.4 million, 3.7) and "Brothers and Sisters" (7.7 million, 2.4). Fox's animated block averaged 5.2 million viewers and a 2.6 rating. NBC aired a "Saturday Night Live" sports-themed clip show (3.1 million, 1.2).