Granada going on-demand with Korea Telecom

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U.K.-based Granada International has signed its biggest on-demand deal in South Korea as the country's largest telecommunications company, Korea Telecom, gears up for its commercial IPTV/on-demand launch in May.

The two-year deal for more than 400 hours of on-demand programming was announced Tuesday at MIPTV.

Korea Telecom's new MegaPass TV broadband platform is among the new digital TV operators driving demand and licensing fees for international content in Korea to new levels.

James Ross, Granada International's regional director for the Asia Pacific, said the Korea Telecom deal "underlines the fact that IPTV and VOD has taken root in Korea. … A year ago we would not have been able to do these kinds of deals."

MegaPass TV — which has also bought about 100 hours of programming from E! — was acquiring programming across all genres, said Jay Ju-Yuen Kang, senior manager, media division, contents development and acquisition.

Korea Telecom will charge a monthly fee for the on-demand platform. The telco has 6 million Internet customers.

The Granada-MegaPass deal includes titles such as "Cracker," "Prime Suspect," "Agatha Christie's Marple," "Hell's Kitchen USA," "Nanny 911" and "Trinny and Susannah Undress." Movies include "Brief Encounter" and "The African Queen."
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