Grateful Dead Debut 'Steal Your Face' Red Wine

3:28 PM PDT 10/11/2011 by Shirley Halperin

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The band is the latest to partner with Wines That Rock, makers of The Rolling Stones “Forty Licks Merlot” and Pink Floyd’s “The Dark Side of the Moon Cabernet Sauvignon."

Joining The Rolling Stones “Forty Licks Merlot,” “Woodstock Chardonnay,” The Police’s “Synchronicity Red Blend” and Pink Floyd’s “The Dark Side of the Moon Cabernet Sauvignon,” the Grateful Dead’s “Steal Your Face Red Blend” is the latest rock-n-roll vintage to join the Wines That Rock roster.

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Grateful Dead Productions and Rhino Entertainment signed off on the label, a partnership between legendary rock business managers RZO and award-winning winemakers Mendocino Wine Co. which was launched in 2009. A portion of the proceeds from each bottle sold benefits the T.J. Martell Foundation for Leukemia, Cancer and AIDS Research.

Winemaker Mark Beaman says the process of creating the “Steal Your Face” blend began by listening and discovering the vibe and intricacies of the Grateful Dead during their legendary multi-night performance at San Francisco’s Winterland Ballroom in 1974.

“To capture the essence of the live energy for Grateful Dead’s ‘Steal Your Face,’ we chose to meld several varietals into one,” said Beaman in a statement. “Just as the band members would segue through various musical styles, this wine’s far reaching flavors melt seamlessly from one to the next. In honor of the Grateful Dead’s famous improvisational concerts that have brought joy to so many, this wine celebrates diversity and freedom of experimentation.”

"Just as the band members would segue through various musical styles, this wine’s far reaching flavors melt seamlessly from one to the next." —Winemaker Mark Beaman

"We love the idea of using the Grateful Dead’s music to guide the winemaking process,” said Mark Pinkus, GM of Grateful Dead Properties at Rhino Entertainment. “Wines That Rock’s passion for the band really shows in how hard they worked to reflect the mood and essence of the recordings.”

Adds Wines That Rock co-founder Ron Roy: “Grateful Dead encompass so much of what the 60’s and 70’s meant to our culture through music, and were truly the first band to establish a worldwide sense of community through their live shows – they were really all about the experience.”

The “Steal Your Face Red Blend” made its official public debut on Oct. 6 and is currently available at more than 1,500 retail locations. It can also be ordered online at www.winesthatrock.com.