'Green Lantern': 5 Lessons for Hollywood
What Warner Bros. should learn from the disappointing launch of a wannabe superhero.
Warner Bros. and comic book movie fans are reeling after the poor opening weekend performance of Green Lantern, which was to serve as a cornerstone for a line of DC Comics-based films to rival those of Marvel. Lantern collected a lower-than-expected $53 million domestically, and a 22 percent drop from Friday to Saturday indicated poor word-of-mouth. Warners insiders say that the $200 million-budgeted movie needed to open at least in the $60 million range for the studio to move forward with a sequel, for which it has already committed to a script by Michael Goldenberg. Even before the greenish dust has settled, here are five things that went wrong.
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