Green machines

Hollywood studios have come a long way on environmental issues. Is it far enough?

Green Hollywood: Studios and environmental issues
Studios that once ignored green demands now have flotillas of staff catering to them. Actors, agents and executives who formerly made indulgence their mantra are among the leading environmental activists. Full story

Envirodocs are raising awareness -- and drawing crowds
In 1997, Louisiana native Josh Tickell did something many recent college graduates do: He took a road trip. But this wasn't a vacation with buddies. It was a two-year cross-country journey in the Veggie Van, a Winnebago painted with sunflowers and powered by a substance most Americans hadn't yet heard of -- biodiesel. Full story

Lauren Zalaznick talks being an eco-exec
When she's not running NBC Universal's Bravo and Oxygen networks, Lauren Zalaznick heads the studio's Green Council, overseeing four full-time staffers charged with promoting environmental initiatives. Full story

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MTV puts in OT as social worker
To mark the two-year anniversary of its "Break the Addiction" environmental campaign as well as Earth Day on Sunday, MTV's "The Real World: Hollywood" launched its 20th season Wednesday with its first eco-friendly house and its cast members delivering green tips. (4/17)  Full story

Fox launches green campaign
Fox is launching its first networkwide public service campaign in two years: "Green It. Mean It." Timed to lead up to Earth Day on April 22, the weeklong eco-themed campaign starts today and includes on- and off-air elements including promos starring Fox talent. (4/15) Full story
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