Greenberg aboard Peace Arch
EmptyProduction outfit Peace Arch Entertainment is launching its domestic theatrical acquisitions arm with the hire of Larry Greenberg as senior vp acquisitions.
The veteran Showtime acquisitions executive will report to COO John Flock in Los Angeles and acquire films for the company's home video divisions and new theatrical distribution divisions.
Greenberg joined Showtime in 1995 as a film evaluator and was promoted to vp acquisitions three years ago. His deals for the pay TV network included the world premieres of Adrian Lyne's "Lolita," Allison Anders' "Things Behind the Sun" and Henry Bean's "The Believer." He also helped launch the Showtime Exposure documentary series and Laugh Out Loud stand-up comedy series.
Before Showtime, Greenberg had a five-year story editor stint at writer-producer Jim Kouf's Disney-based production company.
On Thursday, the Canadian ministudio said that it has acquired Canadian home video rights to three feature films from Odd Lot Entertainment — "Suburban Girl," "Undead or Alive" and "Ira & Abby." The new titles are set for DVD release in early 2008.
The move follows Peace Arch starting to release theatrical titles in the U.S. market after acquiring Castle Hill Prods. and Dream Llc. as well as U.S. DVD distributor Trinity Home Entertainment.