Groupon, Live Nation to Launch Online Ticket Discount Website

NASHVILLE -- After a year of mass discounting, some of it maligned as a reactive strategy that devalued the live music experience, Live Nation will come at discounting from a different angle this year with a partnership with Groupon to develop an online ticketing deal channel GrouponLive.
 
GrouponLive will serve as a local resource for Live Nation events and clients of its global ticketing business, Ticketmaster. The site will serve as a resource for consumers to find tickets to concerts, sports, theater, arts and other live events, while helping the promoter to move inventory in an industry where an estimated 40 percent of seats go unsold.