GSN picks out 'Camouflage' from BV Prods.

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GSN has ordered 40 half-hour episodes of "Camouflage," a hidden-word puzzle and trivia game show from Buena Vista Prods.

The show is described as a fast-paced game show of hidden-word puzzles with crossword-type clues ranging from general knowledge to pop culture. Contestants are shown letter puzzles, and they must find the correct words hidden among the puzzle's decoy letters. The decoy letters drop one at a time, but as they do, the point value of the puzzle decreases, thereby increasing the need for speed.

For example, one puzzle word might be "LAPTOPICFLOORING," with the clue "kitchen explosive." Dropping the appropriate letters and reading left to right, "popcorn" is revealed as the hidden word.

Producers are casting the role of the host.

GSN senior vp programming Jamie Roberts said that one of the appealing aspects of the show is that it will engage viewers.

"When we tested the pilot and played it for people internally and externally, we found that they were sitting forward and playing along," he said. "I've been doing this for a while, and that's not always the case" with game shows.

"Camouflage," which will tape in Hollywood, is set to begin production the last week of May. It will join such other original series as "Chain Reaction," "Lingo" and "High Stakes Poker" on GSN's lineup when it debuts in July. Roberts said GSN is looking to air the show as a strip, most likely in such early-evening slots as 7 p.m. or 7:30 p.m., and possibly paired with a show like "Lingo" as they both have the "same kind of sensibility. They're enjoyable, fun and family-oriented."

"Camouflage" marks the first collaboration between GSN, which is jointly owned by Sony Pictures Entertainment and Liberty Media Corp., and the Walt Disney Co.'s BVP. The show is executive produced by Terrence McDonnell and Jonathan Barry, who are repped by APA and attorney Darren Trattner.
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