Pret-a-Reporter

Gucci to Combine Women's and Men's Collections as One Runway Show

Pietro D'aprano/Getty Images
Models on the Gucci fall 2016 runway.

"It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my story telling," said creative director Alessandro Michele.

Gucci is taking notes from Burberry and Tom Ford: The Italian fashion house announced Tuesday that it will be merging its women's and men's collections, with its first combined show presented at Gucci's new Milan headquarters at Via Mecenate.

"It seems only natural to me to present my men's and women's collections together. It's the way I see the world today," creative director Alessandro Michele said in a release. "It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my story telling."

Michele's decision comes shortly after Burberry and Tom Ford announced back in February that they would be showing combined presentations in September. But unlike the aforementioned labels, Gucci confirmed that it will not be following in the footsteps of the "see now, buy now" in order to to respect "the necessities of the creative and production process in luxury fashion."

The brand's sentiments have been echoed among those in the luxury space, including the French Federation of Fashion and Ready-to-Wear Couturiers and Designers, which decides Paris Fashion Week's schedule. Its board of director unanimously voted against the in-season model in February.

As designer Andrew Gn told Pret-a-Reporter during February's Paris Fashion Week, "With all the other French houses, we felt we're not really into 'see now, buy now' because we feel that creativity takes time. And also for such a luxurious product we cannot mass produce way in advance. We are not producing cookies or scones or fried chicken!"

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