Pret-a-Reporter

Gucci Replaces Peacocks With Flamingos in Pre-Fall Campaign

Courtesy of Gucci
Gucci Pre-Fall 2016

Gucci's flock just got cooler.

Whatever the source of Gucci creative director Alessandro Michele's avian infatuation, we have to admit, we're into it. 

After releasing his spring 2016 campaign, in which peacocks stole the spotlight from the gender-ambiguous, bespectacled models, Michele is back at it again with the birds, this time spicing up the greenhouse backdrop of the pre-fall campaign with a handful of real live pink flamingos. Whereas the peacocks had been carried through subway stations by men riding skateboards, the flamingos simply dance alongside the near-sighted models to the (ironically) titled "Blind Dumb Deaf" by the Cocteau Twins.

The fantastical creatures look right at home next to models clad in shades of red, gold and pale pink. As with the spring collection, Gucci's pre-fall offering seems to seamlessly mesh Michele's '70s influences with modern, Instagram-worthy twists: berets in brown leather, pussy bow blouses paired with embroidered bomber jackets and a healthy dose of sequins and jewels.

See the images, photographed and directed by Glen Luchford, and watch the video below.


 

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