Pret-a-Reporter

Gucci Travels to Berlin for Its Latest Campaign

Courtesy of Glen Luchford
Gucci's spring 2016 campaign

All the cool kids are hanging in Germany's capital.

After showcasing Gucci's colorful wares in Los Angeles for its fall 2015 campaign, creative director Alessandro Michele headed to Berlin for its spring 2016 ad.

See more Very Italian Dolce & Gabbana Campaign Features Selfies, Spaghetti

The dreamy, surreal spread, photographed by Glen Luchford, sees up-and-coming models (Peyton Knight, Elizabeth Moore and Nicole Atieno included) out and about Germany's capital, hanging out on the rooftop, lounging around in a pink tile-covered restroom and, uh, holding a peacock (!) while skateboarding — all while wearing Michele's quirky, colorful '70s designs.

Ever since Michele took the helm at the Italian luxury label in 2015, the fashion community has been obsessing over his eye-catching patterned pieces — so much so that Gucci CEO Marco Bizzarri told Business of Fashion that the designer's first two collections wouldn't be discounted. "The full-price sell-through is super high, so even if I put them on sale now, the impact on sales would be tiny," said Bizzarri.

Those peacocks though? Sold separately.

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