Goop's "Conscious Uncoupling" Terminology Wasn't Gwyneth Paltrow's Idea
A case of accidental pretension.
Along with "vaginal steaming" and yawning, "conscious uncoupling" is just one of the many, many things that Gwyneth Paltrow does better than us regular folk. But as it turns out, the now infamous term used as the headline for the viral Goop post about her and Chris Martin's amicable divorce, wasn't Paltrow's choice.
"When I announced that I was separating on the website, [Elise Loehnen, Goop editorial director] titled the piece "Conscious Uncoupling" and I had no idea," Paltrow told Fast Company during an interview about her Los Angeles-based lifestyle site's expansion into the e-commerce realm. Though the phrase, coined by therapist Katherine Woodward Thomas, did appear quite frequently throughout the post, Paltrow wasn't intentionally trying to create the snobbish euphemism for a breakup that it came to be. It appears that "conscious uncoupling" was simply a case of accidental pretension.
For the record, Paltrow also stands behind the vaginal steaming piece. "It feels good, it’s not harmful — it’s not like we’re urging people to go out and buy AK-47s," she told the glossy. Well, she's not wrong.