Pret-a-Reporter

H&M to Launch Huge Cosmetics Line

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And we mean giant.

As it is, H&M sells virtually everything girls or guys ever could need or want in their wardrobes. The brand collaborates with top designers (Alexander Wang, Isabel Marant). David Beckham wears H&M's underwear. The brand even creates red-carpet-worthy gowns worn by the likes of Sarah Jessica Parker (who rocked the label at last week’s Met Gala), Kate Mara, Solange Knowles and Helen Hunt.

 

A photo posted by H&M (@hm) on

Now, the Swedish fast-fashion retailer aims to enter customers’ bathrooms in a big way, too. According to Style.com, H&M is launching a house brand of beauty products with an initial offering of 700 items — seriously. But considering the vastness of the brand’s output, it’s no surprise.

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According to H&M Beauty’s concept designer, Sara Wallander, it’s fast “fashion for the face.” Additionally, in line with the brand’s Conscious collection, there is also an organic, eco-friendly subsidiary collection in the works. And it's planning a premium line, too.

 

A photo posted by H&M (@hm) on

Obviously, it appears no type of cosmetic will be left untouched. The range is expected to include bronzer, lipstick, nail polish, body products and hairstyling tools, with prices ranging from $2.99 to $24.99 and the number of SKUs jumping quickly to 1,000 after the line's initial release. Sephora, watch your back!

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