Inside H&M's Star-Studded Paris Show
A number of famous models (Amber Valletta and Ashley Graham, included) walked the runway, as Kate Mara, Jamie Bell and Ciara watched from the front row.
While the second day of Paris Fashion Week saw a rare afternoon snowstorm, H&M built a winter wonderland inside the city’s Bourse de Commerce rotunda. Models emerged from below a shimmering white tree to the heavenly sounds of a choir in all their boho-meets-Western glory.
Looks ranged from caftans to pinstriped suits, but a cohesive collection doesn’t matter if the clothes are cute and comfy for the retailer. But not so fast — the clothes won’t be available in H&M stores until the fall, surprisingly in line with the current fashion calendar as the industry debates change.
Kate Mara and new beau Jamie Bell sat hand-in-hand in a star-studded front row that included Ciara, Emma Roberts, Suki Waterhouse and French star Adele Exarchopoulos.
PERFECT MATCH: Jamie Bell and Kate Mara at the H&M fall 2016 show. (Photo: Getty Images)
Mara, who collaborated with H&M and stylist Johnny Wujek to curate the brand’s windows two years ago, came to support the team. "They’re just really great to work with," she said of the creatives behind the collection. But Mara told Pret-a-Reporter that she has no desire to launch her own celeb label.
While she sported a soft peach dress with a bold Balmain for H&M blazer — the perfect blend of her personal "mix of masculine and feminine" — the actress said it was a fun change from her usual hoodies and jeans. As for her slicked back sides and braid crown, it was part style and part solution as she recovers from a pixie cut. "I’m in that in between stage. I’m trying to grow it longer, and wanted to do something a little bit different tonight."
As soon as the lights went up, tuxedo-clad servers rolled trolleys full of cocktails onto the runway. Careful not to spill, as three models had already taken a tumble on the slippery floor.