Hallmark Channel Launches TV Everywhere
Cable subscribers will be able to access the channel's family-friendly series and movies for free on all their digital devices.
Hallmark Channel is the latest to offer the TV Everywhere service.
Beginning Wednesday, customers of major cable systems will be able to access a streaming video-on-demand menu of selected recent Hallmark shows and movies on their smart phones, tablets and computers.
Not all Hallmark shows will be available, but among those that will be accessible, about two days after they air on the network, will be Home & Family and Marie as well as some original films and other programming. New episodes of Hallmark’s upcoming series Cedar Cove will be available after its premiere in July.
Users will contact their cable or satellite provider by going online. The providers have pages set up for Hallmark and other similar services and will provide a user ID and password. The subscriber then goes to http://www.hallmarkchanneleverywhere.com, signs in and picks from a VOD menu what they want to watch.
"As our industry becomes increasingly multiplatform and viewers seek video content beyond the traditional television screen, Hallmark Channel's expansion into the TV Everywhere space reflects our ongoing commitment to optimize our viewers' experience with our brand," says Crown Media Family Networks president and CEO Bill Abbott.
Initially the TV Everywhere option will be available to customers of Time Warner Cable, Verizon FiOS, Cablevision’s Optimum TV and Bright House Networks.