Hallmark Channel promotes two
EmptySheri Goldberg and Sheri Helmers have been promoted to director of network program publicity at Hallmark Channel and Hallmark Movie Channel, reporting to senior vp Pam Slay.
Goldberg and Helmers, based in Los Angeles, are part of the team responsible for promoting the networks' lineup of original movies, theatrical premieres and event programming to consumer media across all platforms, including television, radio, print and online. They also help implement all publicity stunts and parties, including Hallmark Channel's presence at the Television Critics Assn. press tour. Goldberg joined Hallmark in October 2002, while Helmers came on board in January 2003.