Hallmark makes Web home for 'Adoption'

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Hallmark Channel will stream its original series "Adoption" on its Web site, www.hallmarkchannel.com, starting Nov. 1. This marks the first time that the Crown Media Holdings-owned cable channel has presented an original series online. As part of this project, Hallmark has also partnered with Google on a search term marketing campaign for "adoption"-focused searches. Relevant searches will display a sponsored link to the Hallmark site on top of the Google results page.
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