HanWay to handle BFI catalog
EmptyLONDON -- The British Film Institute has joined forces with HanWay Films, inking a deal that will see the sales and financing company take charge of worldwide sales and marketing for the institution's movie catalog.
The BFI catalog numbers more than 400 films and is made up of BFI Production Board films, as well as works from the BFI National Archive and a number of additional features, shorts and documentaries for which the BFI has acquired international rights.
BFI director Amanda Nevill said that the move to join forces with HanWay comes in response to market changes, including the "proliferation in digital channels."
"We need to work with a powerful partner that is culturally in harmony with both the BFI and our library of films," Nevill said. "HanWay's catalog track record and international sales and marketing will help us reach a broader international market and will bring increased benefits to our rights owners."
HanWay CEO Tim Haslam described the BFI back catalog as a "treasure trove" of British talent.
"The BFI has consistently backed new talent who have won worldwide and commercial acclaim as well as being at the forefront of new trends and ideas," Haslam said.