'Happy Endings' Star Goes Rogue on ABC

Network advertising budgets are tight, requiring tough choices that often leave the talent behind some shows feeling neglected. So when Adam Pally, star of ABC's underpromoted Wednesday comedy Happy Endings, noticed that billboards and bus benches for the network's fall dramas Revenge and Charlie's Angels seemed to be everywhere, he took matters into its own hands. Using his iPhone (and his Photoshop skills), Pally and co-star Zach Knighton created and tweeted several fake ads using the omnipresent posters of shows on his network and others. Does ABC approve? "Frankly, I don't think they even know who I am," Pally tells THR. "And if they do, they certainly aren't following me on Twitter."